Another competition we are thinking about launching is the best beer product innovation. Here, we are not talking about craft beer as a beverage but any kind of B2C product innovative.

Each year we can see a lot of new gift, jewely, brewing kits, cards and stuff like that released on the european market. Beer is not anymore just a beverage but there is also something around it.

This is often something you can offer to a friend or to your mum for her birthday or for xmas. That’s why would like to launch a new kind of competition which would be so important for the beer consumer.